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Corporate Social Responsibility & Aruba DOET

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Aruba DOET, Dutch for Aruba DOES, is the largest volunteers’ event in Aruba. This two-day event appeals to everyone, including companies, in Aruba to assume their corporate social responsibility (CSR) and do something for various local charities. 

The event will take place on Friday 21st and Saturday 22nd of March, 2014, not just in Aruba but in the entire Kingdom of the Netherlands.

Corporate Social Responsibility (CSR)

Corporate Social Responsibility is largely associated with big companies. They are more high profile and thus attract more media attention and are often better-resourced and more able to invest in CSR. However, CSR is important for small and medium-sized enterprises (SMEs) as well.

There are many definitions of CSR. The EU’s definition stresses that CSR is voluntary, goes beyond what the law requires, and is an integral part of the business: it is “a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with stakeholders on a voluntary basis. It is about enterprises deciding to go beyond the minimum legal requirements and obligations coming from collective agreements in order to address societal needs.”

Benefits of corporate social responsibility
The great news is that even the smallest of organizations benefit when putting Corporate Social Responsibility (CSR) at the heart of their business.

Whilst profit may be the end goal for any business, responsible businesses have managed to attract more investors, reduced their risks and addressed stakeholder concerns. With barely a day in the news where a business hasn’t made an embarrassing error of judgment, more interest is being shown in business demonstrating CSR.

The benefits from adopting CSR can be less obvious than say, caring for the environment. For example, a survey from Net Impact found that 53% of workers said that “a job where I can make an impact” was important to their happiness. Interestingly, 35% would take a pay cut to work for a company committed to CSR.

Examples of corporate social responsibility
CSR isn’t about giving money to charity, or just asking people not to print emails for the sake of Mother Earth. First and foremost, businesses exist to make profit, and this isn’t meant to change that as a goal. The reality is that no organization operates in isolation; there is interaction with employees, customers, suppliers and stakeholders. CSR is about managing these relationships to produce an overall positive impact on society, whilst making money.

Truly ingraining CSR principles takes the ongoing engagement of staff to achieve success. One such way of doing this is through encouraging volunteering; something more and more businesses worldwide are implementing in order for staff to feel empowered (by allowing them to take part in what they do) and motivated (working for a company that cares.) The result? Greater productivity, retention and a tangible difference to the bottom-line.

For companies in Aruba, that want to put CSR into action, but do not know where to start, they can do so through Aruba DOES.

This is an excellent opportunity to demonstrate your company's commitment to a sustainable society and to show you are a socially responsible company. At the same time, you can help charities and other civil societies achieve their goals that are otherwise harder to achieve on their own, through your volunteering efforts.

ARUBA DOES is a good alternative to the traditional team building or company excursion. Your employees will gain new skills, experience and knowledge, and on top of it, feel good about it.

Getting involved
To participate in ARUBA DOES, here’s what you need to do:

• Subscribe to a volunteer’s job: on the website www.arubadoet.com, you will find a variety of jobs to be done. Just choose what most appeals to you and your team. Click on “participate as volunteer” (Meedoen als vrijwilliger / Klusoverzicht) to see the overview on your screen.

• Initiate a new job. Would you rather do a different volunteer job that does not appear on the overview, then yes, it is all possible. Encourage your team for ideas to initiate a job for an organization that they have an affinity with, or one that is related to the company’s goals. This way you are providing them with an opportunity to say thank you, through volunteering, which would be far more empowering than a company-chosen charity.

• Or get involved by using your resources, either goods or knowledge free of charge or at a special rate. Encourage your staff to suggest ideas and find opportunities for them to use their existing skills. There are many possibilities, such as taking care of transportation, providing sandwiches & drinks, providing equipment, paint, saws, fences and dumpsters, creating designs or providing a location at the disposal of an organization and so much more.

More information
For more information contact CEDE Aruba and ask for Mariëlle Hoeijmakers or Geneviève Wientjes by calling tel. 582-7666 or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. .

On the website www.arubadoet.com, you will find helpful tips, inspiration and examples for companies to make Aruba DOES a true accomplishment. Aruba DOES is an initiative of the Oranje Fund (Oranje Fonds) and CEDE Aruba.

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