- Published on Friday, 31 August 2012 19:49
Mobile internet users are growing at nearly twice the rate of desktop internet users -- and predicted to exceed desktop usage by 2013. As of 2011, 23 percent of respondents to an Equation Research study said they preferred to shop via a website on smart phone or tablet. Studies show that 25% of all smart phone owners do most of their online browsing on their mobile phones instead of computers or laptops. 489 million smart phones were sold in 2011. A great mobile website can eliminate the need to create separate mobile apps for multiple mobile platforms, and while smart phones can open most websites today, mobile users expect a site that loads quickly, is easily navigable and contains plenty of functions and sections that are pertinent to mobile users.