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Hiring the right person for a job can make-or-break a team. But hiring isn’t exactly scientific. The interview process can be difficult — a candidate who looks good on paper might not be as good in-person. Finding the right match takes both skill and a clear understanding of what, exactly, is needed for success in the position. Hiring is complicated.

Richard Branson, focuses on personality. While some managers get “hung up on qualifications” he looks at them last. “The first thing to look for is somebody with a personality that fits with your company culture. Most skills can be learned, but it is difficult to train people on their personality.

Charlene Li, Founder and Partner at Altimeter Group, hires based on a fit of culture, skills and purpose. Tony Fernandes, Group CEO at AirAsia, looks for passion. Education is important and skills are useful, but can be taught. “Passion, on the other hand, is much harder to instill. Often, you either have it or you don't. And that can make or break a business.



The National Restaurant Association (NRA) announced the release of its first-ever sustainability report, which examines trends and initiatives within the restaurant industry, such as food waste reduction, composting, recycling and cost-efficient energy solutions.

"Sustainability and waste reduction are increasingly important issues across the restaurant and foodservice industry," said Scott DeFife, EVP, Policy and Government Affairs, National Restaurant Association. "We have seen incorporation of eco-friendly business practices from large chains to independent operators, as well as manufacturers and other supply chain partners. We are working to ensure operators have access to the education, tools and training needed to adopt successful and cost-effective sustainability best practices into their business models."

According to the NRA's 2013 Restaurant Industry Forecast, consumers find sustainability efforts important when it comes to choosing a restaurant.


The Green-Washing of Clean Energy Branding

Nowadays it seems everyone is trying to cloak themselves in the branding of clean and green energy. Any attempt to define clean energy is so vague as to leave it open to almost any form of modern energy. What clean energy, and its partner, green energy, lack in specificity, they make up for in marketability. From “clean coal” to “natural gas” and “electric vehicles”.

Using energy branded as “clean” has become tantamount to preserving the environment, reducing dependence on foreign oil, cutting the risk of cancer, protecting wildlife, and reducing asthma. Clean energy can mean anything along the spectrum of “less-dirty-than-19th-century-industrial-London” to “no environmental impact.”

However, simply associating a technology or industry with the clean and green brand, can bring in federal loans, media attention, venture capital financing, and the interest of at least some guilt-ridden consumers. 



A global sustainable tourism review compared 1000 island and coastal destinations on sustainability issues and it showed that 95% of destinations do not have a sustainable tourism policy.

Compared to coastal destinations, islands have generally better managed to escape from the impacts of mass tourism.

This is the broadest sustainability review of tourism destinations worldwide ever published, including social, environmental and economic aspects (People-Planet-Profit).

The review shows that Bonaire is the most sustainable holiday destination in the Caribbean. Other remarkable results include that the Netherlands has the largest number of international award winning destinations, and that 80% of global tourism is concentrated in coastal areas and small islands. These destinations receive 800 million visitors per year, leaving many places under great pressure.

The present review adds recent information and statistical data on human rights, nature, cultural heritage, environment, and hotel efforts for sustainability. Tourists increasingly select their holiday destination with caution and the access to relevant statistics is therefore very important. With the support of the European Commission, the QualityCoast Team at the Coastal & Marine Union (EUCC) has created the largest sustainable tourism database ever. Through the creation of a worldwide network of coastal communities and experts, the organisation continuously monitors the situation.


Creativity vs Innovation

Creativity is important in today’s business world, but it’s really only the beginning. Organizations need to foster creativity. Driving business results by running ideas through an innovation process puts those ideas to work — for companies and their customers. Creativity is the price of admission, but it’s innovation that pays the bills.

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